TUBE ROLLER KEY - UPCIRCLE

For every last drop!

This metal key is the perfect accessory to help you squeeze every little bit of your favourite scrub out of its aluminium tube. Say goodbye to waste and hello to sustainable satisfaction!

To use, simply slide the key in at the top of the tube and twist.

Made from metal alloy. 100% recyclable and plastic-free.

Brand: Upcircle, The Uk

Their Values: Skincare is a crowded market, and ‘natural’ is the new “normal”. Each product in their range sources and rescues by-products from other industries – the food and drink industry in particular. In recent years they have seen the dramatic rise of natural, then organic, then vegan and cruelty-free beauty, but they believe circular / by-product beauty will be the next step – they’re proud to be pioneering that movement.

Their Mission: The circular economy sits at the heart of what they do – they even named theirselves after it! UpCircle also hints at ‘upcycling’, the process of making something better from things that already exist. Their ultimate mission is to leave the world better than they found it by transforming ingredients that would otherwise be discarded into natural, organic beauty products – better for you, better for the world.

Their Vision: If they can provide competitively priced, high performing products from upcycled ingredients then they are demonstrating that the beauty industry can become a lot less wasteful – it is an innovative approach and a fresh perspective. But, all of this effort is futile if the industry is not willing to open its arms to what-would-be waste ingredients. So… is the beauty world ready? Well, if their success is anything to go on, it looks like the answer is yes. Hallelujah.