FACE MOISTURISER - UPCIRCLE

A deeply hydrating, fast-absorbing face cream to nourish and brighten the skin.

Apply to clean, dry skin. Massage in until the cream absorbs. Suitable for all skin types and for daily use.

Housed in a glass jar with an aluminium lid - fully recyclable packaging. Good for you, good for the world.

50ml

99% NATURAL ORIGIN. INGREDIENTS: Aqua, Helianthus Annuus Seed Oil*, Butyrospermum Parkii (Shea) Butter*, Theobroma Cacao (Cocoa) Butter*, Glyceryl Stearate, Cetearyl Alcohol, Glycerin, Argania Spinosa (Argan) Kernel Extract, Citrus Aurantium Dulcis (Blood Orange) Peel Oil, Linum Usitatissimum (Linseed) Oil, Olea Europaea (Olive) Fruit Oil*, Sodium Stearoyl Glutamate, Sucrose Stearate, Benzyl Alcohol, Coco Glucoside, Xanthan Gum, Aloe Barbadensis Leaf Extract*, Coconut Alcohol, Tocopherol, Citrus Limonum Peel Oil, Boswellia Carterii (Frankincense) Oil, Salvia Sclarea Oil, Citrus Aurantium Amara Leaf Oil, ^Limonene, ^Linalool, ^Citral. *Organically-grown ingredients; ^Natural constituent of essential oils listed

Brand: Upcircle, The Uk

Their Values: Skincare is a crowded market, and ‘natural’ is the new “normal”. Each product in their range sources and rescues by-products from other industries – the food and drink industry in particular. In recent years they have seen the dramatic rise of natural, then organic, then vegan and cruelty-free beauty, but they believe circular / by-product beauty will be the next step – they’re proud to be pioneering that movement.

Their Mission: The circular economy sits at the heart of what they do – they even named theirselves after it! UpCircle also hints at ‘upcycling’, the process of making something better from things that already exist. Their ultimate mission is to leave the world better than they found it by transforming ingredients that would otherwise be discarded into natural, organic beauty products – better for you, better for the world.

Their Vision: If they can provide competitively priced, high performing products from upcycled ingredients then they are demonstrating that the beauty industry can become a lot less wasteful – it is an innovative approach and a fresh perspective. But, all of this effort is futile if the industry is not willing to open its arms to what-would-be waste ingredients. So… is the beauty world ready? Well, if their success is anything to go on, it looks like the answer is yes. Hallelujah.