Their Values: Skincare is a crowded market, and ‘natural’ is the new “normal”. Each product in their range sources and rescues by-products from other industries – the food and drink industry in particular. In recent years they have seen the dramatic rise of natural, then organic, then vegan and cruelty-free beauty, but they believe circular / by-product beauty will be the next step – they’re proud to be pioneering that movement.
Their Mission: The circular economy sits at the heart of what they do – they even named theirselves after it! UpCircle also hints at ‘upcycling’, the process of making something better from things that already exist. Their ultimate mission is to leave the world better than they found it by transforming ingredients that would otherwise be discarded into natural, organic beauty products – better for you, better for the world.
Their Vision: If they can provide competitively priced, high performing products from upcycled ingredients then they are demonstrating that the beauty industry can become a lot less wasteful – it is an innovative approach and a fresh perspective. But, all of this effort is futile if the industry is not willing to open its arms to what-would-be waste ingredients. So… is the beauty world ready? Well, if their success is anything to go on, it looks like the answer is yes. Hallelujah.
We realized that sustainability isn't a sprint where every step has to be perfect. It's a clockless marathon that you run at your own pace, with no winners, only participants.
It's our mission to help you run this marathon and make a sustainable lifestyle as accessible & inclusive as possible. By offering products that help you reduce waste on a daily basis, by sharing information & by being at the forefront of change. We can do this, step by step. Let's run together.